So, You Want to be a Whiskey Collector

So, You Want to be a Whiskey Collector

Whiskey collection can become a profitable hobby if you learn the right way to buy, sell and trade. The trick to making it profitable is to learn what you are doing. A schooled collector knows which bottles have the potential to grow in value. He knows when to sell and when to wait.

Here are a few things to consider if you want to get started.


The first thing you need to consider if you want to pursue the art of collection is taste. So, you need to start by strengthening your pallet to differentiate between the nuances in the flavors of the beverages.

Make sure you don’t limit yourself to a few craft distilleries or a few whiskey bars. Be sure to explore. Consider attending a few tasting events where you can sample higher end products for a flat fee.

You will notice how different brands are good at capturing different flavors. The most important thing to learn is what you like. The price tag is not always associated with preference. And, you don’t want a bottle sitting on your shelf that you know you would never enjoy. Remember collecting is a hobby with financial benefits. It’s not a business.


Now that you have an idea of what you like, it's time to start to studying the different types of whiskeys. Learn about the difference between a Canadian blend versus an Irish whiskey. A Scotch whiskey is a lot different than an American whiskey.

When you start to learn about the many different distilling techniques and aging strategies, you will begin to understand why certain brands and types of whiskeys appeal to you.

The more you know about how the whiskey is made, the more informed you will be when it comes time to decide what to buy.

Make a Purchase

Armed with knowledge, you can go ahead and hit the shelves. A good rule of thumb is to start with retails shops and seek out limited editions. There is plenty of opportunity for appreciation on limited editions bottles.

Duty-free stores are another great place to shop for quality blends as well. You can often find limited edition bottles in airports.

Online stores also carry some great whiskeys as well, but you need to be cautious when shopping online. Be sure you seek out reputable digital dealers, so you don't end up paying a lot of money for that is a knock off or a fake.

An excellent way to make sure you are getting ahead of the game is to befriend a local outlet store or your local retail store. Owners will often give you a call when a bottle you are looking for comes in.


These steps are simple and basic steps to get you started. If you want to take your collection to the next level, consider joining some online communities and social media groups that can teach you some of the finer points about the art of collecting.