Whiskey is not some singular thing. It's about as generic of a term as car or soda. I'm sure that most everyone reading knows this, but let’s be realistic. Not everyone working in the distillery industry is a hard liquor scholar. There are more than a few partnerships where the one who knows the booze side of things handles making the hooch, and the one with the business sense makes sure it gets sold. There are also accountants, IT people, and office managers who help to make sure we can get our drink on who don't know all the technicalities of the various forms whiskey can take.