The past several years has been incredible for alcohol sales, but none greater than hard seltzers. This latest alcoholic beverage trend has taken the world by storm and it doesn’t seem to be slowing down anytime soon. According to businessinsider.com, the hard seltzer market is currently worth $550 million and is expected to exceed $2.5 Billion by the end of 2021. Stores are struggling to keep shelves stocked as demand continues to outrun supply. But what is making this drink so popular? A few reasons may include that hard seltzers are better in taste, catchy, and “healthier”.