Hooch Branding and Marketing Trends

Hooch Branding and Marketing Trends

We all know that it takes more than an excellent product to be successful. Heck, if a good product was all it took to make a million bucks, we could have had Grandma make her meatloaf for us instead of building a distillery. Distilleries have to create a feel, a mental and emotional picture in consumers’ heads that pop up whenever they see a label or hear the name. But branding and marketing are a funny thing. Last year's sure-fire trick to drum up the business is next years guaranteed to turn off millennials. Unless you want to start a line of whiskey for Toys-R-Us, it's a good idea to stay on top of marketing and branding trends.

Packing Your Spirits

Packing Your Spirits

Craft distilleries are often born from the dreams of one person, or maybe a couple of friends who have an idea for a better or unique brand of spirit. Passionate people will plan out everything from the tasting room to how they will handle every step of the distilling process.

The Importance of Packaging

The Importance of Packaging

The most important thing a craft distiller must do is make a great product. It could be whiskey, rum, vodka, or any spirit, but whatever it is, it has to be good. It has to be better than good, really.

Liquor Geek Outs

Liquor Geek Outs

The geeks have inherited the earth, or at least are the driving force in pop-culture these days. It makes sense when you think about it.

Distillery Tour Wishlist: Jim Beam, Clermont, Kentucky

Distillery Tour Wishlist: Jim Beam, Clermont, Kentucky

I was thinking of other distilleries to visit from around the world, trying to imagine all the exotic and far off places that are doing great things in the realm of liquor and spirits. Then I remembered the adage that any place is exotic if you aren't from there. So why not give a Kentucky distillery a try. I am also taking a step away from the non-traditional and craft distilleries to see what one of the big boys are doing. So, let’s take a look at what Jim Beam is up to these days.

Bypassing Distributors with Guerrilla Marketing

Bypassing Distributors with Guerrilla Marketing

Monopoly. Gatekeepers. Rigged game. Big time corporate protectionism. However you want to describe it, the three-tier distribution is one of the biggest hurdles a small-time craft distiller has to overcome. It squeezes what are often already thin profit margins, and exacts too much control over your business by telling who you can sell to and how much. Even if the deal you get is a good one, just remember that the only reason that deal is good is because some mover and shaker is using you to make money. You and your distillery will be tossed aside like garbage as soon as a better cash cow comes along.

Biggest Bar Trends of 2017

Biggest Bar Trends of 2017

One of the first rules of business is that you have to give the customers what they want. It’s a simple enough concept, but some people seem to have a knack for screwing it up. Maybe it’s because they think they already know everything, or they’re so enamored with what they want to do as a business they can’t see what they need to do. Either way, ignoring trends isn't the wisest move a business can make. Even if it isn't a trend, they can be a part of, adjusting plans to handle the impact it will have on the industry is important.

What Your Distillery Should Watch for in 2017

What Your Distillery Should Watch for in 2017

It's easy to let yourself get too set in a routine, especially if what you've been doing for so long has been working great. The problem is, that sort of thinking can make a person blind to that constant change hanging around in the air. Remember that no matter what you’re doing, or for how long it’s been done, it was once the newest thing or idea that knocked what used to be the new/big thing out of the top spot. Change will happen. How does this affect the craft liquor industry? Well, look at these new trends.

Best Craft Liquor Trade Show Giveaway

Best Craft Liquor Trade Show Giveaway

Trade shows are the time for a craft distillery to stand out and shine, and show the world why their brand of liquor is a cut above the rest. The only problem is that everyone else is also doing that, and chances are their product is also excellent – different, but every bit as good. This is when the cold hard gods of marketing need to be called on. Distilleries have to get their product noticed, or they aren’t going to make it. Chances are, you already have the samples ready to go, but there is still more to do.

What Your Distillery Can Learn from Going to Tradeshows

What Your Distillery Can Learn from Going to Tradeshows

There was once some wise individual who said something to the effect, “Just shut up and listen, will ya’.” It’s good advice for life, and it’s something that can work for craft distillery tradeshows as well. Sure, tradeshows are mainly about self-promotion and getting distributors, restaurants, and other vendors to notice your fine spirits. After all, you need to get people to buy your liquor to make money. There is more a distillery owner or manager can do other than promoting their brand, and that is watch, listen, and learn.

4 Things You Should Always do at a Distiller & Spirits Trade Show

4 Things You Should Always do at a Distiller & Spirits Trade Show

Liquor trade shows are a great way to showcase your distillery’s goods. Whether you are a regional player or have dreams of taking your booze national, there isn’t a much better way to get the attention of industry movers and shakers than hitting a few trade shows. The trick is, getting a big wig’s attention is easier said than done.

Host a Tasting to Showcase Your Craft Beverage

Host a Tasting to Showcase Your Craft Beverage

So you got your distillery up and running, and the first batch of your amazing whisky or bourbon has aged to perfection. Now you have to figure out a way to get the word out and gain your first customers. It’s really easy. Have a tasting. This is a great way to launch your brand and establish who you are in the eyes of your potential customers.

Distillery Warning: Understand the Olympic Marketing Rules Before Mentioning the Brand

Distillery Warning: Understand the Olympic Marketing Rules Before Mentioning the Brand

One of the more useful ways to market on social media is to ride the coattails of something huge. Some of the first big things that come to mind are the Super Bowl, The NBA Championships, or something like The Olympics going on now in Rio. But before you end any tweets about your new batch of golden whisky with #GoFortheGold, you better pay mind to the rules for using any of the Olympics’ brand recognition on social media.

5 Things Craft Distilleries Need to Know about Generation Z

5 Things Craft Distilleries Need to Know about Generation Z

First off, they aren’t Millennials, but they are close. Also keep in mind that half of them aren’t quite legal drinking age yet, so be careful you don’t pull a Phillip Morris by targeting those too young to legally buy your booze. Even by accident.

5 Companies That are Rocking 2016 and What Your Distillery Can Learn From Them

5 Companies That are Rocking 2016 and What Your Distillery Can Learn From Them

Each business and industry, including craft distilleries, has its own litany of things that work or don’t work. However, some ideas can cross over. Some companies are built and run by experts while others are built by geniuses who change everything. Take the time to have a good hard look at what innovators in other industries are doing. They might be doing something that can kick your distillery into high gear.

Market Your Craft Liquor—3 Tips for Marketing to the Back to College Crowd

Market Your Craft Liquor—3 Tips for Marketing to the Back to College Crowd

It’s getting close to back to school time. Many of the people running distilleries might not take notice. After all, the first thoughts that spring to mind are crayons, backpacks, and notebooks for the kids. Hard liquor isn’t on the list there. But there is one group going back to school this fall who might be a good idea to market to. College students.

4 Marketing Ideas for Spirits in Summer

4 Marketing Ideas for Spirits in Summer

It’s always smart to capitalize on the seasons when you are in need of a good marketing campaign. As the summer months begin to wind down, there’s still a bit of time to capitalize on what the season has to offer. Here are 4 ideas to help you utilize what the summer has to offer your marketing plan.

Social Media and Your Distillery

Social Media and Your Distillery

There is no question that having a strong social media presence is vital for any business today, and that goes for distilleries. However, managing social media is more complicated than creating a Facebook page and forgetting about it or hammering out a tweet every couple of months. It’s a real job.